Brick and Mortar: BOP LLC.
Bop is the only brick and mortar store to Shopbop.com. Due to the lack of square footage, Bop carries less on-hand merchandise than Shopbop.com and maintains lower merchandise assortment, carrying just 75 designers. The average price point is much lower as well, because the store doesn't cary the high fashion designer collections as the e-commerce company does. The store is located in Madison, WI so while their targeted customer is still fashion-savy, styles carried are still more conservative than those of the e-commerce company.
The same goes for the overall asthetics of the brick and mortar vs. the ecommerce company. The brick and mortar maintains a much more conservative and outdated logo and design.
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| Bop Interior |
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| Bop Windows |
E-commerce: Shopbop.com
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| Shopbop Homepage |
As shown above, the e-commerce company operates very sleek, stylish web design for their store. They represent the merchandise sold, where as the brick and mortar store design almost devaluizes the merchandise. They don't operate any multichannel marketing concepts, as I had to perform extensive searches to even come across that there was a brick and mortar store. Without research, you would never conclude the two are the same company.
