Shopbop has a browser-based video game called Launch Pad where players can “launch” one of the featured designers, stylists or bloggers toward Shopbop boxes that are waiting in a variety of settings including a wardrobe, New York City, and a fashion show. It's their version of Angry Birds, and parodies the site's mission as a launching pad for new designers.
Shopbop also has a mobile site for mobile phones and the iPad.
The website has links to all the social networks they use. Followers and subscribers are constantly updated about new arrivals, the latest trends, and different looks.
