Shopbop always addresses their customers with a current slideshow upon entering the site. The slide show could be showcasing a new designer lookbook, new trend, new products, new promotion, etc. They target young to established professional women who could also be categorized as a 'fashion enthusiast'.
Strengths: The 'About Us' section includes details about the company such as; history, careers, and contact information.
Strengths: Has a section devoted to 'Top Sellers' of the week. This helps customers see which trends are popular now.
Weaknesses: There isn't an area that shows what customers should buy.
Opportunities: They have a section of top sellers, but should also have a section for customer favorites. Even though customers haven't bought these items, they're products customers want. It's basically a public wishlist. This helps customers see what other people are wanting to buy for the current season, keeping them current with the trends.
Threats: Other companies, like Asos, has a 'Save for Later' option. This is good for customers who don't want to purchase anything at the moment, but want to put it somewhere so they can think about it.
