When customers enter Shopbop.com a Lookbook slideshow featuring new trends, products, featured designers/brands, and any other information addressed to the targeted customer is played. The arrows allow the customer to control how fast they prefer to move through the featured slide show.
Shown above is a short film in the lookbook section. Videos are shown on Shopbop from featured designers as well as the Shopbop Team.
Shopping experience is optimized thanks to notification and sharing features across social media that help customers track the items they want.
A video is shown for each product, so customers can virtually 'feel' the merchandise.
