Trend Info:
Homepage has 6 rotating editorial features and new daily editorial content, with the daily fashion message driven by the Fashion Director.
Currently Coveting- Highlights mini-trend in apparel, accessories, bags, and shoes
Smart Investment(s) – Showcases standout piece(s) with lasting aesthetic value
Treena's Top 5– Monthly edit of key items from Fashion Director, Treena Lombardo
Rediscover A Classic – Classic items styled how the coolest girl would wear it.
Workweek Wonder – Key workweek pieces styled 3 ways
Runway To Real Life – Key runway looks styled 3 ways
Blog:
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| Blog Homepage |
Shoptalk is the blog for Shopbop.com.
The title, "Shoptalk: unapologetically obsessed", is a perfect overview of the savy, enriched content multichanneling the e-commerce site.
It's linked to Email, Facebook, Twitter, Pinterest, Google+, and Instagram, so readers have the ability to share content they like with their friends.
The blog is separated into categories listed above.
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| The Find |
The Find is the section where they take items from 'What's New' on the website and create must have pieces the reader should consider.
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| Style Guide |
Style Guide is a forum where readers can ask questions regarding styling, and anything fashion related. Find of the day is where their bloggers do daily posts on intems they want to feature.
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| Real Girls, Real Style |
Real Girls, Real Style is where they post photos of customers in Shopbop clothing, accompanied by an interview about the pieces.
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| She's the Bop |
She's the Bop is where they feature designers and stylist interviews.
