Strengths: Customers can choose what they want to shop by.
Stregths: Within every category, customers can filter by
Designer
Size
Colors
Price
My Favorites
Editors Picks
Designer Exclusives
Ratings
Weaknesses: There isn't an option to see what the Best Sellers are for each item, only the items listed within the past week.
Opportunities: The items should be listed in order of popularity. There are so many items that customers can get bored and not be able to go through all of the items. By putting the most popular items first, customers are more likely to see the better products, and are more likely to make a purchase.
Threats: Other companies have filters by occasion. Sites like Net-A-Porter let the customer shop by Wedding, Workwear, Party, Vacation, and Essentials.
Weaknesses: There isn't an option to see what the Best Sellers are for each item, only the items listed within the past week.
Opportunities: The items should be listed in order of popularity. There are so many items that customers can get bored and not be able to go through all of the items. By putting the most popular items first, customers are more likely to see the better products, and are more likely to make a purchase.
Threats: Other companies have filters by occasion. Sites like Net-A-Porter let the customer shop by Wedding, Workwear, Party, Vacation, and Essentials.
