Image above taken
directly from site in regards to security and fraud prevention. Shopbop
uses SSL software to prevent credit card theft. This is a very important
aspect in regards to CRM as well. If a customer doesn't feel secure using
their credit card on a website, then lost sales will increase tremendously and
the companies ROI will decrease.
Pictured
above is the questions answered in the privacy policy. While shopbop does
use javascript and cookies to track shopping behavior, it is only used to
enhance the website regarding CRM. Personal customer information is only
for the websites use only, and is only shared if a thirdparty company is
involved-such as address if merchandise is being shipped directly from the
manufacturer.
