Strengths: Suggestions are listed under each product, called 'Wear it With'
A wide spectrum of additions and alternative products is suggested to the customer when shopping for a given item. Here, we have a customer viewing a Gryphon dress. Shopbop suggests an ankle strap platform and rings.
Strengths: Live chat is available Monday-Friday 9 am-6 pm
Weaknesses: They don't have a 24 hour chat available, and many of their customers are located in different time zones and can't be helped.
Opportunities: Shopbop should give customers the option to comment on products and rate them. Many other websites have this feature, which helps shoppers decide whether or not they want to buy a product because they have a real life opinion of the items.
Threats: The lack of interactivity threatens Madewell.com because shoppers may choose not to buy something on the site because they don’t have any customer feedback on the given product. This could jeopardize sales.
